What
drives us to read? Is it the language, the percussive play of vowels and
consonants? Is it the dazzling imagery the words generate in our minds? Or is
it simply for the pure joy of escaping to a world not quite our own; one of
reflection, grandeur, excitement? Whatever it may be, something about the
written word has the power to grab us by our very soul and delight, enlighten,
and inspire. Collegiate Films is focused on capturing and conveying that power
to a modern audience.
Who Are We?
Collegiate
Films is owned and operated by Michael Powers, a Kansas native currently
attending the University of Kansas, majoring in Film and Media Studies with a
Minor in Business. Michael founded the company late in 2012 as a way to further
develop his skills and creative portfolio, as well as to fuel his lifelong love
of literature and hopefully make a little money to help pay for school. With
digital technology pushing down the price of video production, and a large pool
of talent to draw crewmembers from, we are able to offer professional quality
products at ramen noodle prices (figuratively).
Book
Marketing in the Digital Age
The
mission of Collegiate Films is simple: to help our clients reach their target
markets. Who are you writing for? How can we best expose them to your book and
get them reading it? Nobody knows better who the book was written for and what
its strengths are than you, the author! This idea is at the core of our
approach to creating marketing media for your book.
We
are NOT trying to sell a movie; we’re trying to sell a book. Thus, it shouldn’t
be about showing off flashy animation and fancy camera moves, it should be
about showing off your words, your story, your characters! The production
quality will be there, something professional and visually engaging, but the
primary focus for us is working with you to CO-create something congruent with
your artistic vision. We will not cut you off from the process while we retreat
to an editing bay and throw together a cookie cutter video for your book. You
slaved in the writing chair for months on end; you deserve our respect as an
artist and inclusion in the process.
Most
importantly, book marketing shouldn’t end with the creation of a promo video.
We can help you get your video out there and seen, but we can also help you
create other content. With the pervasiveness of the Internet, we now live in an
increasingly participatory culture. People don’t just want to consume art, they
want to engage in a dialogue about it, expand on it, delve beyond the confines
of the book and further explore the world you’ve created. By using social media
such as Twitter and Facebook we can help you produce Q&A videos where you
answer readers’ questions, character profiles that expand on back stories, and
even video reviews where readers can have the chance to tell what they liked
about your book. By creating participatory content, we can help create a fan
culture around your book that people will want to be a part of.
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