Video Q and A Response - Engaging Fans

I recently approached Verla Lacy Powers, author of Child of Desire, about doing a video Q and A event for her facebook fans. It worked like this:

-Verla first put out a call for questions to her fans on facebook, explaining that their questions could be answered in a video response.

-After a week, we compiled the responses and picked 5 (the rest would be answered via facebook).

-Then we set a time and I filmed her responses.

-Finally, I edited together the first response in a tidy little package and we released it last night. We'll be releasing the other four video responses over the next couple of weeks.

This is an example of another way of using video content to market your book, in this case to engage with your fans. It's a way of developing a sense of connection, and building what you might call brand loyalty. By spreading out the release of the videos, we supply fans of Child of Desire with a stream of content; content they can share with their friends, helping promote the novel.

Check out the video below:

If you're interested in similar video content for your book, or in a book trailer, contact us today at collegiatefilms@gmail.com to get started!